China's lock enterprises private enterprises become the main force of industry development

At present, although China is the largest hardware producer in the world, there are not many high-precision and high-efficiency products. The phenomenon of low level and low added value is very common, and brand marketing is also seriously lagging behind. In order to improve competitiveness, hardware locks must expand sales channels and develop high-end products.
The current lock industry threshold for locks is relatively low, and the patents for hardware locks are weakly protected. Even if the hardware locks company has an advanced patented technology, similar products will appear in the hardware lock market. The low threshold of hardware locks in the current environment has led to confusion in the hardware lock market. Infringements in the lock market will happen from time to time. And the hardware lock market lacks brand awareness, the hardware market is everywhere, there are brands, no brands, in short, it is a mixed bag.
Although the door and hardware locks are all downstream industries of the real estate, but from the supply and demand relationship of the market, the hardware lock enterprises are subordinate to the door enterprises. After more than 10 years of development, the strength of the door enterprise is increasing, and its channels are constantly changing. Therefore, the demand for hardware locks is also changing subtly. Therefore, the traditional hardware lock channel has long been unable to meet the needs of the door enterprises. Therefore, today's hardware lock companies should not stop at the demand level of previous years. They must have the awareness of advancing with the times and catering to market demands, read the heart of the door enterprises, and grasp the market demand of the door enterprises. In this way, we can seize opportunities, increase sales and expand market share. Therefore, cooperation with the door enterprises is very important.
Most lock enterprises have a backward awareness of marketing brand promotion and channel construction, and the construction of marketing teams is lagging behind. Therefore, the lock enterprise should change the existing channel base, increase the manpower input of the regional marketing team, actively explore new channels, focus on brand promotion, and strive to balance development in the national market.
The focus of lock enterprises is often the first- and second-tier domestic gate enterprises. They are dismissive of many developing enterprises and lack the forward-looking nature of cultivating the market. According to a survey of Panjin and several other small and medium-sized enterprises in the Northeast, the demand for locks is not large because the company's monthly sales are not large. Most of the door business owners said that when we seek to cooperate with the lock company, most of the lock companies refused to use the number of locks and the relatively high cost of molds. In recent years, with the rapid development of the real estate industry, people's living standards have been greatly improved, and the fine decoration of the market, the one-stop shopping, and the one-stop decoration of the factory have become more and more popular, saving people time and Avoid the trouble of picking.
In recent years, private enterprises in China's lock enterprises have sprung up and become the main force in the development of the industry. The transfer of European and American markets will become the key to expanding the marketing channels of China's hardware lock industry.

Editor in charge: Zhao Hongli

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